High Dive Apparel

High Dive Apparel

Brand Uplift
Branding, Colour Palette, UXUI, Digital Design, Meta Ads, Social Media Uplift

High Dive Apparel needed to overhaul its website to follow e-commerce best practices and introduce a bolder, more engaging interface. Their creative output across social channels and ads had begun to feel repetitive and no longer reflected the brand’s bold, expressive personality. My goal was to reinject energy and attitude into both the site and the advertising, refining the aesthetic and realigning everything with the vibrant, rebellious spirit at the heart of High Dive Apparel.

I wanted to ensure that every touchpoint a High Dive Apparel customer interacted with felt cohesive and true to the brand’s ethos and aesthetic. The brand takes great care in selecting artists, illustrators, and tattooists to create its apparel graphics, and that level of craft needed to be reflected throughout the wider identity.

With a strong foundation in music culture, I pushed this influence to the forefront of the identity, particularly across the website and digital assets. I developed a bolder, more confident aesthetic that amplified this connection and resonated strongly with both the client and their audience.