ProtectaPet

ProtectaPet
Brand Identity, Typography, Colour palette, Illustration, Tone of Voice, Digital Design

Protectapet was well established, but its look and feel were dated. The brand needed a refresh to bring back personality and excitement, boost engagement, and better reflect why the business was created, as well as the real benefits the products offer for both pets and their owners.

I wanted to bring the affection owners feel for their pets—and the unique personality of cats—into the heart of the brand. I refined and elevated the existing logo and wordmark, then streamlined and refreshed the colour palette so it felt recognisable to existing customers while still feeling reinvigorated and contemporary.

To add warmth and character, I created a series of hand-drawn cat illustrations, introducing texture through watercolour washes and cross-hatching inspired by the metal mesh that’s central to the product range. I also softened the tone of voice to better reflect the genuine care and attention the founders bring to the business, while confidently sharing their expertise and desire to help other pet owners.